Sep 10 2013, 4:18am CDT | by Sumayah Aamir
Twitter has its tweets in a chirpy state of agitation. The reason behind this is that it has just recently acquired the mobile advertising exchange unit termed MoPub for a whopping $350 million in cold hard cash. The advertising sector of Twitter will get a serious fillip from this new arrival on the scene.
This is Twitter’s biggest buy up until now. The Blue Bird Logo Site is working slowly and steadily to collect an arsenal of $1 billion by next year. Twitter is Silicon Valley’s most favored candidate and it might just enter the public sphere soon. Mopub meanwhile is also located in the same region as Twitter and it has over a hundred staff members spread throughout the world.
Twitter is about to invade the mobile environment with a bang. The field is still in its infancy and so it will have to go through a lot of teething troubles before it finally reached maturity. Meanwhile, MoPub happens to be the global leader in mobile advertising.
The company built reserves of $100 million at the start of 2013. A bidding set up for Twitter ads is well on its way thanks in no small part to MoPub. The CEO of MoPub further made it clear that in no way would MoPub be changing its core values or basic philosophy despite the grand acquisition by Twitter.
blog comments powered by Disqus
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.
Read more about The Geek Mind.
News | Computing | Technology | World Wide Web | Twitter | Acquisition | Real-time web | Social media | Technology News | Mobile advertising | Text messaging | Websites | Ads | Biggest | Blue | Buy | Company | image | Logo | next year | acquired | images | Global | trends | Start | with | daily news | Files | Bidding | tweets | remove | Exchange | Public | Acquires | Over | Finally | Soon | save | Also | MoPub | mobile first