Sep 10 2013, 4:18am CDT | by Sumayah Aamir
Twitter has its tweets in a chirpy state of agitation. The reason behind this is that it has just recently acquired the mobile advertising exchange unit termed MoPub for a whopping $350 million in cold hard cash. The advertising sector of Twitter will get a serious fillip from this new arrival on the scene.
This is Twitter’s biggest buy up until now. The Blue Bird Logo Site is working slowly and steadily to collect an arsenal of $1 billion by next year. Twitter is Silicon Valley’s most favored candidate and it might just enter the public sphere soon. Mopub meanwhile is also located in the same region as Twitter and it has over a hundred staff members spread throughout the world.
Twitter is about to invade the mobile environment with a bang. The field is still in its infancy and so it will have to go through a lot of teething troubles before it finally reached maturity. Meanwhile, MoPub happens to be the global leader in mobile advertising.
The company built reserves of $100 million at the start of 2013. A bidding set up for Twitter ads is well on its way thanks in no small part to MoPub. The CEO of MoPub further made it clear that in no way would MoPub be changing its core values or basic philosophy despite the grand acquisition by Twitter.
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