Sep 10 2013, 8:42am CDT | by Sumayah Aamir
Outbrain is a set up that aids such top publishers as CNN and USA Today in printing stories and adverts for readers. Currently, it is borrowing $200 to $300 million from none other than Wall Street which was some time back taken over by protesters. But this is just a start.
Ultimately, the IPO is a humongous $1 billion. Meanwhile, amidst all these radical changes, the company has enlisted a CFO. Jeff Davison is the lucky man who will lead the organization forward towards surefire progress and prosperity. He was serving in the same capacity at RightNow Technologies.
Outbrain CEO Yaron Galai said, "In recent years, Outbrain has evolved from a start-up into one of the most trusted partners for leading brands and publishers seeking to maximize their exposure and diversify their revenue. Jeff is joining the company at a pivotal moment in our growth, and his deep experience at both public and private companies make him an ideal choice to further cement our reputation as a leader in the content marketing space."
Outbrain has its main office in NYC. Headed by Yaron Galai, the company’s business is smoothly sailing along in accordance with an intricate operational day-to-day quota system. It lends access to software for the top publishers who than catch the attention of readers by publishing their stories. The ads interspersed among the stories also attract the notice of consumers.
Jeff Davison said, "It's clear that Yaron and his team are committed to building a viable business for the long-term, and that's what really attracted me to this role. Outbrain has been a true pioneer in the content marketing space, and they are helping to set the tone for a rapidly growing industry. I'm looking forward to helping this company realize its full potential and make a name for itself as one of the great tech success stories."
Outbrain gets a piece of the action by sharing in the revenues generated by the advertisements. The arch-rival of Outbrain is Taboola. Presently, Taboola has raised $15 million which has raised alarm bells at the Outbrain premises. Basically, the content advice given by Outbrain is valued by its clientele. And with Jeff Davison as the CFO, the sky is the limit for this smart startup.
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