Apple has almost completely lost its surprise factor for media events. We have seen the iPhone 5C and the iPhone 5S and knew almost all improvements before hand. The only thing we did not know was the pricing for the iPhone 5C and how Apple would position the colorful iPhone in their marketing. Investors expected more. Apple stock already lost over 2% yesterday and today it is an additional 5% down in early market trading.
Apple unveiled the new iPhone 5S and the iPhone 5C yesterday in Cupertino. For the first time I did not follow the event in real-time. I just waited for the official press-releases to pop. Why? There wasn't a single surprise, besides maybe the M7 processor for motion tracking in the iPhone 5S. Everything else was basically known before hand. Apple lost its surprise factor completely. Every year it gets worse. The leaks from Asia are giving away everything weeks before the event.
Either Apple does not care anymore, or they just cannot close the holes. Either way, investors are not happy and the Apple stock dropped over 2% yesterday. The reason for the drop is in my opinion the lack of a surprise and that investors expected a cheap iPhone and not a colorful one. It also did not help that Apple did not announce anything at the first China based iPhone media event.
AAPL is down over 5% in early market trading today sending the stock down to $468. It was at $500 already in the days before the iPhone event.
Don't get me wrong I think the new iPhones are great and the iPhone 5C has huge potential to become a mass market phenomenon. Apple has to prove that first though.
Find more Apple News and Rumors in our Apple News Hub and on our new real-time Apple news site Apple Balla. Apple is set to have an exciting fall and holiday season with the release of iOS 7 and OS Maverick in addition to a slew of new devices including the iPhone 5S, iPhone 5C, iPad 5, iPad mini 2, Mac Pro, MacBook Air, iMac and MacBook Pro. There might also be something completely new that we do not know about. It is likely not the iWatch, which is expected for 2014.