Sep 11 2013, 9:05am CDT | by Luigi Lugmayr
Apple unveiled the new iPhone 5S and the iPhone 5C yesterday in Cupertino. For the first time I did not follow the event in real-time. I just waited for the official press-releases to pop. Why? There wasn't a single surprise, besides maybe the M7 processor for motion tracking in the iPhone 5S. Everything else was basically known before hand. Apple lost its surprise factor completely. Every year it gets worse. The leaks from Asia are giving away everything weeks before the event.
Either Apple does not care anymore, or they just cannot close the holes. Either way, investors are not happy and the Apple stock dropped over 2% yesterday. The reason for the drop is in my opinion the lack of a surprise and that investors expected a cheap iPhone and not a colorful one. It also did not help that Apple did not announce anything at the first China based iPhone media event .
Find more Apple News and Rumors in our Apple News Hub
and on our new real-time Apple news site Apple Balla
. Apple is set to have an exciting fall and holiday season with the release of iOS 7 and OS Maverick in addition to a slew of new devices including the iPhone 5S, iPhone 5C, iPad 5, iPad mini 2, Mac Pro, MacBook Air, iMac and MacBook Pro. There might also be something completely new that we do not know about. It is likely not the iWatch, which is expected for 2014.
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at email@example.com.
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