Samsung is fighting fire with fire. In a bid to preserve its standing in the Chinese market, the South Korean conglomerate plans to expand its smartphone business in the country.
It's worth noting that Samsung was the number one smartphone manufacturer in China in Q2 this year, garnering 19.4 percent. Meanwhile, Apple's share was a long shot at just 4.3 percent.
But with Apple's aggressive campaign to conquer the mainland backed by the recent launching of the iPhone 5S and the iPhone 5C, Samsung feels threatened and compelled to take action.
At this week's meeting with executives in Seoul, Samsung's mobile businesses chief, Shin Jong-kyun, said that the company will try harder in boosting sales in China and Japan.
You may recall that Apple has signed a contract with Japan’s NTT DOCOMO to carry the iPhone 5S and the iPhone 5C. The same is true in China. Yesterday, the country has signaled a green light to allow the company's iPhones to be carried by China Mobile, a carrier with a customer base more than twice the size of the entire U.S. population.
Additionally, Shin confirmed that it will soon use 64-bit processors similar to that of the iPhone 5S. Not in the shortest time, he says, but the next Samsung phones will feature 64-bit processing functionality.
Source: The Korea Times