The European region is one where nearly everyone has a mobile device. This is where low cost iPhone 5C by Apple may suit the people of the region since finding new customers is a rare occurrence in Europe.
The cheap versions of Apple’s iPhones may have drawn looks of disappointment from many, but in Europe it is just the opposite. This strange strategy suits Europe to a T. Europe is an advanced civilization where the number of devices exceed the number of individuals. The latest iPhones released by Apple are in synch with the superfast, 4G networks of the Euro-zone.
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Apple’s iPhones are the second most popular devices in the region after Samsung’s electronic contraptions. Since Europe has a dearth of subsidies hence a lower price tag on the iPhones would suit it. An example of this is the iPhone 5C which is sold for 599 euros ($800) in Germany. This rate competes with Samsung’s current price tag in the Rhineland.
However, the fact is that the iPhone 5C is for sale in the United States for a nominal $99. Hence, obviously the European rate is still too high when compared with the American market price. The proper sweet spot to strike in order to conquer the European market is a rate of $350 to $400 for the 5C.
Apple Incorporated will have to shape up or ship out of Europe. The pricing game is a very delicate mechanism that has to be played with the skills of a goldsmith who measures each microgram on the weighing scale. The slightest shift above or below the right price may spell disaster.
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