Hulu to Add New Video Content After BBC Deal

Sep 18 2013, 2:53am CDT | by , in News | Home Entertainment

Hulu to Add New Video Content After BBC Deal
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Hulu is to add new content to its list of programs for viewers. After clinching a deal with the BBC, several new shows such as “Doctor Who” and “Sherlock” will be aired on Hulu.

Hulu wants to bring fresh content to its viewing audience. It has just signed a deal with BBC Worldwide North America. As per this agreement, it will be supplementing its sources with 144 additional BBC titles. And that is just for the first year of the compact. 

These include within their purview popular programs such as “Dr Who”, “Sherlock” and “Luther”. The total number of episodes amount to 2000. The majority of these are headed for the Hulu Plus subscription service. There are some that will be accessible on the no-cost section of the website. These will include advertisements though. 

The signing of the BBC deal came like a breath of fresh air after a period of staleness that Hulu was stuck in. There was a lot of wavering on the part of Hulu regarding whether it should follow one route or another amidst various choices. Things reached such a stage that bids were called from Yahoo, DirecTV and Time Warner Cable. 

However, the big three behind Hulu (Walt Disney, NBC Universal and 21st Century Fox) backed off from auctioning off Hulu. Instead, they made a solid input of $750 million into the setup. Ever since then content has been king on Hulu. Comedy programs like “Deadbeat” and animated series such as “The Awesomes” have arrived on its platform. The main competitor remains Netflix. However, Hulu plans on the expansion of its original shows from 5% to 15% within the next couple of years.  

Source: WSJ

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