Nikon is targeting the travel industry with this camera, as it is a waterproof/ shockproof/ freeze proof interchangeable lens camera - possibly the first in the world to be endowed with such features. Nikon claims that it is waterproof up to 49 feet below sea level, shockproof up to 6.6 feet, and freeze proof down to 14 degrees Fahrenheit. So, it's basically a camera fit for adventure-loving folks.
Inside is a 14.2-megapixel CX-format CMOS sensor that supports what Nikon calls as EXPEED 3A image processing engine. A wide ISO ranging between 160 to 6400 is another feature, while a built-in electronic compass ensures that users will never lose their way. There's even an altimeter and a depth gauge if you're that savvy.
Furthermore, the Nikon 1 AW1 also proffers a continuous shooting frame rate that is approximately 15 frames-per-second with AF, and 60 frames-per-second with locked focus on. The camera is already very good, but Nikon pushes the experience further with the lens. Since it is an interchangeable lens camera, the Nikon 1 AW1 works best when paired with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8.
The camera will be sold as a one-lens kit with the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 lens at $799.95, and as a two-lens kit with both the 1 NIKKOR AW 11-27.5mm f/3.5-5.6 and 1 NIKKOR AW 10mm f/2.8 at $999.95. These kits are coming in October, so you stil have time to save up.