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Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

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Google Glass is not Expected to be Available in Europe for Many Years

Sep 19 2013, 6:50am CDT | by , in News | Technology News

Google Glass will Not Come to Europe for Many Years
Getty Images
 
 

Google Glass is not expected to be available publicly in Europe for many years. Google Glass may be becoming popular in the United States but it is currently facing teething troubles in Europe. Several restrictions placed upon the use of the device along with its own limitations have caused this enigma.

Google got off to a bad start in the European continent. Firstly, the wearable technology was banned during driving due to it being a hazard. Then there were issues of privacy that had to be dealt with. Finally, the American English voice recognition system operating on it couldn’t cope with the entirely different European accents. 

Therefore, the launch of Google Glass in Europe could be years away. While the Americans go for new things, the people of Europe like to stick to their traditions instead. They don’t really want any kind of intrusive technology ruining their lives. In the United States currently some 10,000 individuals which include developers and explorers are employing the device. 

So the first venue of sale for Google Glass will most probably be the United States. Beyond that the European market will be a tough nut to crack. Nevertheless, Google is not averse to turning on the charm when it comes to advertising and marketing its products. 

Google Glass works by voice orders and swiping the small device in front of one eye. You can tap it too. There is a lot of potential for misuse of the handy gadget therefore the Europeans are partially right in their obstinacy. So Europe or the rest of the global village won’t be seeing much of this spanking new technology for years to come.   

Source: MarketingLand

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