Tim Cook and 2 other Apple chiefs Jonathan Ive and Craig Federighi have discussed Apple's strategy, falling market share and hopes about new iPhones in an interview. Is Apple really doomed now? No is the answer by Tim Cook. Despite 33% down stock price since highest an year ago, Apple CEO is very cool and clam.
Apple is looking a big downfall in its shares these days. The stock price goes down by 33 percent since its peak an year before. But Tim Cook is still clam. He called it a part of business. In an interview with Bloomberg's Businessweek, Cook says, “I don’t feel euphoric on the up, and I don’t slit my wrists when it goes down. I have ridden the roller coaster too many times for that.”He says "Apple can have a really good business” and Apple will never ever make cheap phones as “We’re not in the junk business.”
Cook is also not worried about the increase of low-cost manufacturing firms. He said that the Cupertino will never ever manufacture cheap smartphones. He said, "“There’s always a large junk part of the market. We’re not in the junk business. There’s a segment of the market that really wants a product that does a lot for them, and I want to compete like crazy for those customers. I’m not going to lose sleep over that other market, because it’s just not who we are. Fortunately, both of these markets are so big, and there’s so many people that care and want a great experience from their phone or their tablet, that Apple can have a really good business.”
Apple has an active past year. Apple launched iPad Mini, iPhone 5S, iPhone 5C, iOS 7 operating system and “paleo” food station during the past 12 months. It has also done to level reshuffling. Scott Forstall becomes iOS chief while his duties get splitted between Apple’s chief designer Jonathan Ive and software head Craig Federighi. Let's see what time will have for Apple now.