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Google's Cookies Replacement Plan Causes Concern Among Advertisers

Sep 21 2013, 9:31am CDT | by , in News | Technology News

Google's Cookies Replacement Plan Causes Concern Among Advertisers

Google could make a change in its browser cookies and it can even stop using these. This replacement of cookies might cause concern among digital advertisers on Madison Avenue.

Cookies are the instruments employed by Google to keep track of its users. A radical change in the policy related to Cookies could cause seismic effects in the world of online advertising. The advertising business in cyberspace is worth a whopping $120 billion. Google is planning on substituting its Cookies with an Anonymous ID System. 

This move is anathema to advertisers who are observing Google with apprehension. They say that Google, which is already such a huge conglomerate, will expand even more in terms of power thanks to this new policy. Furthermore, it would have a very bad effect on online publishers. The top execs at Google meanwhile didn’t make any further comments beyond the one regarding their plan to make some changes. 

Basically, Google keeps looking for innovative methods of improving its services. The changes in Cookie Policy too are part and parcel of this transformative route. The limitations of Cookies are many. Number one among them is that they don’t function well on mobile devices. And unfortunately it so happens that the global village is making the transition to smart phones. 

Cookies allow advertisers to make a bio-data of an individual based upon his or her surfing habits. The problem with Cookies though is invasion of privacy. Whatever the case may be, when Google makes a move, the world gets affected by it.  Therefore, the decisions made by the giant firm must be taken very carefully, keeping in mind the vast number of people that are on the receiving end of its actions. 

Source: WSJ

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