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Apple’s Jony Ive and Craig Federighi Interviewed, Talked on iOS 7 and Collaboration

The two other giants at Apple besides Tim Cook were interviewed recently. Jony Ive and Craig Federighi talked about iOS 7 and how they cooperated in the capacity of SVPs of the Design and Software Engineering Departments respectively.

Sep 26 2013, 4:44am CDT | by

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Apple’s Jony Ive and Craig Federighi Interviewed
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Apple’s Jony Ive and Craig Federighi Interviewed, Talked on iOS 7 and Collaboration

Apple’s Jony Ive and Craig Federighi Interviewed
Getty Images

The interview tells all about the genius minds behind Apple. The making of iOS 7, and how the two SVPs see eye to eye, are two points which were especially discussed. Federighi spoke of how together he and the Design SVP wanted to do something extraordinary. And so they brought all the various teams at Apple together. 

A great restructuring took place at Apple and so Ive was assigned Human Interface and Industrial Design while Federighi was lent access to iOS. The creation of iOS 7 involved a very high level of interaction between the teams. This was overseen with finesse. The amount of focus and concentration that went into constructing the iOS 7 out of scratch was beyond the normal range. 

Everybody on the team was fixated by the process of creativity involved in the project. There was no room for individuality in this since it was such an engrossing act. The fact that Ive and Federighi sit in close proximity (a minute’s distance from each other) shows the degree of seriousness with which they take their work. 

They also both mentioned the support and understanding extended their way by Tim Cook who is the CEO of Apple Incorporated. The philosophy at Apple has always been of obsessive attention to detail. Steve Jobs’ perfectionism is still alive and well even though the man has long since parted from the earthly plane.    

Source: Businessweek


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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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