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Apple Gets Huge Advantage with New Licensing for Apps

Sep 28 2013, 9:46am CDT | by , in News | Apple

Apple Takes Advantageous Step with New App Licensing
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Apple has an advantageous edge when it comes to some things. The step it took of newer licensing its apps is one such hugely profitable scheme that can only benefit the high tech giant.

Apple has come up with a brand new volume licensing model. It is the greatest iOS 7 motivational factor for enterprise milieus. This new model is a giant leap forward for Apple. It has also overtaken Android with its sparklingly novel features particularly in commercial environments. The buying of apps for the user base has been a headache of sorts since time immemorial. 

Both Apple’s iOS App Store and Google Play perform similar functions. You require a user account to have access to apps. Online content such as e-books and music are lent via this strategy. The only snag is that when companies try to purchase apps for the sake of their users, the process backfires. 

Apple tried to solve the problem via its Volume Purchase Programs. These targeted both businesses and educational setups. The whole issue lay in the fact that the applications were sold as products rather than licensed as software. That is why Apple’s new licensing model has arrived to deal with the conundrum. In a way things will carry on as before. But there is a subtle difference. 


When a worker at Apple departs from the company, he will get his license revoked. However, that does not nullify the app. Instead, the user will get a reminder telling him the app has been annulled and that he has a window of opportunity to purchase the app. The biggest advantage to Apple is the savings it could make through this method. 

Source: CiteWorld

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