There's always a room for improvement, and Google wants to further enhance the "Google Shopping experience" by going local. Online shoppers tend to search for products online prior to making purchases. Google wants to capitalize on that by rolling out two new features locally.
"Sometimes the most helpful information about a product is whether you can find it at a local store nearby," said Paul Bankhead, a senior product manager at Google Shopping. The first one is the "local availability of Product Listing Ads" and second is "local storefronts."
This means that users will be able to view product listings for a local storefront. Clicking the ad will transport users to that particular store (local storefronts), where in he or she can browse for more products. Google says that users can also view details such as product availability, number of stocks left, store hours, and even directions.
Both features, which also works on mobile devices, are being managed by Google via its Google Merchant Center.