Google Improves Online Shopping Experiences By Going Local

Posted: Oct 9 2013, 12:07am CDT | by , in News | Technology News

 

Google improves online shopping experiences by going local
 

There's always a room for improvement, and Google wants to further enhance the "Google Shopping experience" by going local. Online shoppers tend to search for products online prior to making purchases. Google wants to capitalize on that by rolling out two new features locally.

"Sometimes the most helpful information about a product is whether you can find it at a local store nearby," said Paul Bankhead, a senior product manager at Google Shopping. The first one is the "local availability of Product Listing Ads" and second is "local storefronts."

This means that users will be able to view product listings for a local storefront. Clicking the ad will transport users to that particular store (local storefronts), where in he or she can browse for more products. Google says that users can also view details such as product availability, number of stocks left, store hours, and even directions.

Both features, which also works on mobile devices, are being managed by Google via its Google Merchant Center.

Source: Google

You May Like

Advertisement

The Author

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.

 

 

Advertisement

Leave a Comment

Share this Story

Follow Us
Follow I4U News on Twitter
Follow I4U News on Facebook

Advertisement

More For You

Read the Latest from I4U News