Sears announced Canada's first Black Friday sale that is in connection with the Canadian Thanksgiving Holiday.
The Canadians celebrate Thanksgiving on Monday October 14. Sears has announced that they will host a Black Friday 2013 sale starting Friday. Now Canadians will have two Black Friday sales, as serveral retailers also host Black Friday saile in parallel to the US Black Friday sale at the end of November.
"Our customers already participate in our Black Friday sale in November so we wanted to give them one that, in a similar style to the U.S., would accompany our own Thanksgiving Holiday," said Doug Campbell, President and CEO, Sears Canada. "With the variety of sales being offered in stores and online they can pick up new home essentials or even get a head start on their Holiday shopping."
Sears cites a study that says that seven out of ten consumers want a Canadian Black Friday. Consumers are splite wether the Canadian Black Friday sale should be in October or in November. The Sears Canada Black Friday, Canadian Thanksgiving Edition sale takes place from October 11 - 17.
This year Black Friday is rather late falling on November 29th. In 2012, Black Friday was on November 23rd. Retailers will have four full weeks to please you with special Black Friday 2013 sales until the culmination of the actual Black Friday and the encore on Cyber Monday 2013 (December 2nd).