What appears on the billboards is a man resembling Jesus Christ with tattoos all over his upper body. The Jesus Tattoo Billboard Campaign ensues with the hope that people will get the real message behind the imagery.
The main message that an anonymous group has given via its 59 billboards is unconditional love and radical acceptance. Depicting Jesus Christ covered in tattoos the actual story behind the somewhat shocking display is that whatever burdens you may have in this world, if you love Jesus Christ he will take them upon himself for your sake.
The group insists that it is not anti-religious in any way. Rather, it wants to show a basic quality of the Messiah and that is his ability to transform the negative into the positive. Christianity being a religion of love concentrates on the sort of unconditional giving that is only to be found in a mother’s heart. And the perfect symbol for that is Jesus Christ who saved mankind through his message of faith, hope and charity.
The Jesus tattoo billboards point to the group’s website on the Internet. There you may gain access to a lot of material about the wonderful teachings of Christ. There is even a video of a man who removes the negatively-phrased tattoos of people in order to replace them with positive ones. And then he reveals his tattoos and they consist of precisely those negative tattoos the people had removed.
This is a beautiful means of showing the loving-kindness of the Messiah. Although some residents of Lubbock, Texas were offended by the explicit nature of the ads, the group is adamant that it just wants to start a dialogue between churchgoers and those who don’t go to church. And that is a laudable goal indeed.
Source: The Christian Post