The Canadian Government is looking forward to implementing greater consumer-friendly measures regarding the choice of cable TV channels. The pick-and-pay style of cable TV subscription will take precedence over the bundles approach.
To allow cable TV users to only pay for the services they want is the goal of the government in Canada. The Industry Minister, James Moore spoke of this move by the leadership in order to make life easier and full of free choices for the ordinary citizen. The masses ought to have their say in such matters. And though life was not fair, it was the government’s job to facilitate justice and freedom in the nation.
One critic has however started the finger pointing by saying that the government’s stance reeks off double standards. According to Glenn Thibeault, for the past half decade, the government has not done anything substantial to help the masses in the way of technology or entertainment.
Besides this the cable TV action taken by the government is most likely to be resisted by broadcasters. And the challenge from the Net is there as well. However, the government is adamant that it wants to put the consumers at the helm. They will be the captains of their ship and they will be the masters of their fate. It will take some revamping and readjustment but then that is what life was all about.
In the past, most subscribers got a whole bundle of channels that they didn’t want to watch. Now however that would be no more. The times were changing. And this is the Canadian government’s way of reminding the citizens that it is on their side.
Source: National Post