Hope of instant stardom or of their creation going viral drives the new trend
We seem to be glued to our computers day and night. Increasing amount of time, besides checking the news articles, social media and playing games, we spend watching videos.
The Pew Internet & American Life Project reported recently the results of their research on online video downloading and watching. Since 2009, the watching or downloading of videos by adults increased from 69 percents to 78 percents. Streaming though YouTube and other sites that share videos is the most popular way of watching clips. Only about 36 percent of viewers spend the time to download the whole video.
By far the most popular videos are comedies, with 58 percent of adult viewers, followed by how-to videos, which had 56 percents of devotees. About 50 percent of viewers are listening and watching music videos.
Surprisingly, considering all the attention, with only 12 percents of adults watching it, pornography was by far the least popular category of videos, even worse than advertisements. This information is based on what the viewers admitted, so it might not be entirely accurate.
Only about 8 percent of females admitted to watching porn videos. Most of online videos are produced and uploaded by non-professional regular people.
In the last four years, the posting of online videos by adult Americans significantly gained popularity – it increased from 14 to 31 percents. About 18 percent are uploading their own videos and the rest are helping other people upload home-made videos.
Most of the videos are about mundane everyday things, especially if they are funny. About half videos show an event filmmakers attended, such as popular concerts, which explains their popularity and large number of viewers.
The recent increase in amateur filmmaking is in great part due to the popularity of Smartphones. It is easy and it does not require any skill to film an interesting or significant moment with a smartphone or a tablet and everyone seem to be going around with one.
Some of the reasons for the increase in the number of uploaded videos are: the hope of instant stardom, or of their video going viral. Only about five percent of filmmakers who posted their videos admitted at being sorry for doing it.
Pew research shows that the huge increase in the video downloading and watching is greatly thanks to great sites such as YouTube and Vimeo, which are the driving force pushing the new trend.