The manufacturer says that the heads up display is designed to look like it's floating about 20 feet in front of the riders field of view. The display has two modes with one showing what is going on behind the rider and the other showing detailed turn-by-turn navigation directions.
The helmet also has integrated Bluetooth and is designed to sync to a phone and allowsvoicecontrol for calls and controlling music. The company also plans to design an SDK allowing app developers to make apps specifically for the helmet. Pricing for the helmet is unknown at this time, but it definitely won't be cheap. I'd expect it to be somewhere in the $1000 range.
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