One big category of product that we expect to see significant price reductions on during Black Friday 2013 are streaming video players. One of the most popular streaming video players out there is the new Roku 3. Last year Roku sold its high-end player at approximately a 25% discount during Black Friday.
We expect to see the same thing happen this year with Roku discounting its new Roku 3 streaming media player from its current $99 price point down to around $75. That would be the same basic deal that it offered last year on its previous high-end Roku 2XS streaming media box.