Look to Apple resellers for discounts
It's a rare day when Apple offers great discounts on its popular hardware. One of the only ways you typically get discounts from Apple retail prices directly from Apple comes with refurbished devices or discounts for students. During Black Friday 2013 if you want to get a deal on an Apple TV set-top box you're going to need to check out some Apple resellers.
We expect Apple resellers such as Amazon, Best Buy, and others to offer some significant discounts on Apple TV devices during Black Friday 2013. We are expecting to see the Apple TV sell for around $75. That's not much of a stretch considering you can already purchase it from some resellers for $85.