Twitter #Music is about to be vanquished for good. Twitter is considering to shut down its #Music mobile app. The formal demise of this service shows that it never caught on among the crowd of people who are into sheer listening pleasure.
Not even half a year has passed and Twitter wants to put an end to its #Music service. While the experiment was quite successful at the outset, later on the number of followers dwindled. Currently, the rating of Twitter #Music is dismal and it is to be scrapped. Despite seeking the support of Rdio and Spotify, the whole project never got off the ground. The biggest blow to the system was when the person who spearheaded the operation left for greener pastures.
Kevin Thau departed from Twitter to join Biz Stone’s Jelly setup. The partially completed service was thus left to literally rot. At the moment, Twitter has finally decided that the #Music service may not be such a good idea after all. And this move is reflected in its IPO report.
For now the fate of Twitter #Music is sealed. You win some and you lose some. Twitter seems to have lost the game in this particular sector of interest. And what appeared to be going well in the beginning petered out in the end. That is exactly what happened with the #Music service.
Some things were left undone and that led to the undoing of the facility. This reflects the sensitivity of the public to flaws in the features. Even the smallest chink in the armor can lead to disaster in the battle for economic viability and supremacy.