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"This holiday season to be all about smaller tablets", says Gartner

Oct 21 2013, 7:00am CDT | by , in News | Tablets

"This holiday season to be all about smaller tablets", says Gartner
Image Credit: Getty Images
 
 

The sales of tablets have risen 42.7% this year while the fall of the PC market is evident too with 8.4% decline rate. It seems the rise of the demand for tablets and the fall of PC sales are a major trend in 2013 that will be followed in this holiday season too.


The growth rate of the market for tablets has reached 42.7% at present. Meanwhile, the old school PC has dropped in ranking by 11.2%. This evidently shows a shift from the chunky and unwieldy devices (PCs) to smart and efficient gadgets such as mobiles, smart phones and tablets. The newer gizmos continue to bite off piece after piece from what was the rightful share of the PC target audience once upon a time. 

The information technology analysis company, Gartner has done its share of research and published the results. It seems 184 million tablets have been purchased by a ravenously hungry consumer base this year. And although the market for PCs is a major portion of the overall economic pie, it is beginning to slip in the popularity ratings.

Carolina Milanesi, research vice president at Gartner, said, "While consumers will be bombarded with ads for the new ultramobile devices, we expect their attention to be grabbed but not necessarily their money. Continuing on the trend we saw last year, we expect this holiday season to be all about smaller tablets as even the long-term holiday favorite — the smartphone — loses its appeal." 

The decline and fall of the PC of past times was a forgone conclusion. The gap between PC sales and tablet purchases has been almost bridged thanks to the tragedy that has beset the former and the success of the latter. As far as tablets are concerned, the more minimalist and lightweight they are, the higher is their demand among the public. 

Amazon’s Kindle Fire and Google’s Nexus Series have literally taken the world by storm. Apple’s steep rates are its main drawback. Meanwhile, tinier versions of tablets have invaded the sector that once belonged to smart phones. And looking ahead, the time for wearable devices is arriving fast too. 


Ms. Milanesi also said, "For wearables to be successful, they need to add to the user experience by complementing and enhancing what other devices already offer. They also need to be stylish yet practical, and most of all hit the right price. In the short term, we expect consumers to look at wearables as nice to have rather than a "must have," leaving smartphones to play the role of our faithful companion throughout the day."

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