Samsung was fined a hefty amount of 10 million yuan by the Taiwanese Fair Trade Commission regarding its astroturfing activities. Samsung had posted negative and critical fake remarks about HTC via a third party. It was caught red-handed in the act and fined $340,000.
While other companies have been accomplices in the crime of astroturfing, as this phenomenon is called, they have seldom been caughtwith their pants down so to say. It was essentially a case of defamation and HTC won after it sued the company much to the dismay of Samsung.
The field of advertising contains much that is unethical. A lot of cleaning up needs to be done before the attic of advertising is free of the cobwebs of criminal activity. Samsung had used other partners in crime to mislead consumers regarding its Galaxy Y Duos GT-S6102. The specs of the device were given the media hype treatment. The fact that it didn’t cover its tracks caused a huge scandal and allegations which ended in a major lawsuit.
Meanwhile, the two companies hired by Samsung to do its dirty work were charged with NT$3 million and NT$50,000 each. Samsung will be more careful in the future. Seeing the shame and stigma attached with the blow it has suffered at the hands of international law, it has no other choice left.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.