EA Hires Ken Block As Need for Speed Racing Advisor
EA has announced that it has teamed up with X-Games driver and general Hoonigan Ken Block in a multiyear partnership that will see Block act is the Racing Advisor for the Need for Speed franchise. Block is an action sports athlete that is likely most recognizable thanks to his incredibly popular YouTube videos in the Gymkhana series.
EA will be participating with Block on the release of the next video in that franchise, Gymkhana SIX. That video will be released in its entirety on November 11 and should be very cool.
EA's Need for Speed franchise will also sponsor Block and his Ford Fiesta ST 2013 racing car. The next video game in the Need for Speed franchise is Rivals. Rivals will hitstores on November 19 in North America and November 22 in Europe. The game will be available for the PS3, Xbox 360, and PC. The game will also be available for the PlayStation 4 and Xbox One game consoles.
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