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Bing Renews Deal with Twitter

Nov 2 2013, 5:13am CDT | by , in News | Technology News

Bing Renews Deal with Twitter

Bing has renewed its deal with Twitter to include tweets in Bing's search results initially on its Social page. What this means is that Microsoft’s funky site gets all the latest news from the Blue Bird social network on a minute by minute basis.

Bing now has full access to the content that is generated on Twitter. All the tweets will be coming to Bing search results. The announcement was quite brief so the doubts are there. However, spokespersons at Microsoft have reassured the public concerning the deal. Twitter's tweets are initially available at Bing Social serach page. But these tweets are also showing up in main search results too.

Almost half a decade ago, in 2009, an agreement was reached between Microsoft and Twitter. The deal was already renewed in 2011. On November 1st, it is being updated again. It had been a great experience. The extension of this partnership means both parties are satisfied with each other. An excellent series of search results came on Bing via Twitter. Hence, there were no worries on both ends.

Bing seems to be all about search and the phenomenon of browsing. The main stuff that comes to Bing is from Facebook. It has long had a cordial relationship with Mark Zuckerberg’s social network. Others in collaboration with Bing include Twitter, LinkedIn, Kuora, Foursquare and Klout. All these social services beef up the platform thereby benefiting Microsoft. And with the revamped image and logo of Bing, it is indeed going places.

Twitter meanwhile has kept its fire hose facility under lock and key. It grants only very special partners access to this amenity. Three years ago it started lending valuable content to those with whom it had a contract. Especially, giants such as Microsoft and Google have gained entry in Twitter’s good books.

Source: Bing Blog via SearchEngineLand

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