The famous chalk figure on a green hillside in Dorset is getting a new though temporary look to support Movember. A moustache makeover has virtually transformed the Cerne Abbas Giant.
The giant has long been a visible feature of England like Stonehenge and the Cliffs of Dover. Termed the Cerne Abbas Giant, the 180ft large club-wielding outline of a human figure has attracted many tourists. It is a symbol of fertility too. Recently, it got a makeover in the form of a temporary moustache. The big moustache measures 36ft by 9ft and presents an exclusive Movember moustache logo.
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This was to support a nationwide campaign against prostate and testicular cancer. The men's health awareness raising program added the handlebar moustache which gave the giant the look of a Casanova. The charity campaign has been called “Movember” in a bid to change the “N” of November. It now contains the word “Move” after undergoing the wordplay of deconstruction. In other words, the emphasis is on movement and activity to prevent male diseases.
William Gilbert, Managing Director of British Seed Houses, said, ‘Movember is an important charity and with so many men working in our industry it’s one we are keen to back. The giant is an iconic male symbol which fits the campaign well. We really appreciate the National Trust’s help in making our idea a reality.’
British Seed Houses’ Grade “A” grass seeds were employed in the growth of the giant’s hairy look. Since it was for a worthy cause, the company gladly cooperated. And the change will be in place only for a few days. Later on it will be removed since to tamper permanently with national treasures is not a good thing.
The Cerne Abbas Giant is a heritage of Britain that it wants to preserve at all costs. Spokespersons have said that even the inanimate giant would have surely given his approval to this graffiti-like change.
National Trust's Countryside Manager, Rob Rhodes, said, ‘It is all a bit of fun to highlight an important subject so we were happy to give our support and join in the fun of Movember. We really appreciate the care and thought that went into planning how the moustache was made for the Cerne Abbas Giant so it could be carried into position and once removed, there won’t be any damage to him. I am sure the giant would approve.’
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