Recent customer survey ranked Apple’s iPad below Samsung tablets for the first time
Apple Balla issued their latest tablets survey report on the customer satisfaction. For the first time, Samsung tablets were ranked as the first, followed by Apple’s iPad. The only basis for this ranking seems to be Samsung’s devices much lower price.
Earlier J.D. Power’s report ranked Apple’s iPad at the top, followed by the Amazon’s Kindle. They were followed by Acer, Asus and Samsung, which all scores so low that they were ranked as "industry average."
This new J.D. Power report, issued only half a year later, ranked Amazon's tablet as below the average, and ranked Samsung as the best. Apple was behind Samsung by two points only. Apple's iPad scored better than Samsung’s tablets for its performance, tablet features, design and ease of use. Samsung had better score for its cost.
J.D. Power explained that they use five major factors for the measurement of the customers’ satisfaction: the most important is performance, which carries 26 percents. The ease of use merits 22 percents, design and styling carry 19 percents, features merit 17 percents and cost only 16 percents.
In spite of the high survey scores, Samsung is selling far fewer number of tablets than its competitor Apple Their lower price and promotional giveaway of free tablets are not helping enough. In addition, Good's rankings of enterprises revealed that about 95 percent of popular business apps are made for iPad . More than 90 percent of devices used by businesses are iPads and 94 percents of tablets used in schools are Apple's iPads.