The world's largest social network is now considering collecting more data from users, this time in the form of mouse movements that are tracked, as reported by The Wall Street Journal Wednesday.
Facebook seems to be on an endless roll to attract and keep users from foraying into newer social networks. Scrolls, highlights, hovers and clicks will now be tracked by Facebook.
While it is not uncommon for websites to track items that users click on for improved user experience, Facebook has taken the concept to a whole new level. Most websites use a heat map of a page to track where most people click, giving sites an accurate feedback of how users disseminate information on each webpage.
According to The Wall Street Journal, Facebook will start paying attention to areas where a user's cursor lingers, despite the user not having clicked the mouse in that area. While this seems strange, Facebook clearly has an agenda that is yet to be revealed to the wider tech community. In addition to tracking mouse gestures, social network Facebook will also gather mobile data. Since it cannot track finger clicks or lingers on a touchscreen, the company will however note details like a visible user newsfeed on the screen of the mobile phone at any given moment.
The company is clearly doing everything it can to retain users. While some are beginning to feel the social network is going a bit too far with its new practices, most users seem oblivious to the strategies employed by the company, simply enjoying the benefits of each strategy.
But Facebook's latest venture has the tech community as well as frequent visitors to the company baffled as to its newest move. Going by previous history, Facebook users will not have long to wait before the company's intent is revealed. Here's hoping Facebook does not get into any legal scuffles with its latest endeavor.