Apple updates its App Store app today with a number of tweaks and usual bug fixes. But this new update now offers Passbook gift cards outside US for the first time. The facility to buy digital gift cards via Apple Store iPhone and iPod touch app was introduced in October 2012 for Untied States only.
But Apple now brings it on international level today by updating its store app for UK, Italy, Australia, Canada and some other European countries. However, Apple Store app update is not available in all European countries and other regions. And Apple has not yet announced that when other regions will get the updated App Store iOS app.
Passbook Gift Card app works same as in the US. App Store iOS app users can purchase digital gift cards of worth in between $25 and $2000. They can select the gift card from a list, enter its amount and will receive the gift card coupon via email. But these cannot be sent to other family members via email. Instead, buyers have to store these in Passbook application and use these any time later at brick-and-mortar Apple Stores.