Facebook may be losing its youth and headed towards middle age spread. Its acquisition of Instagram is an empty victory of sorts. This is because the teen crowd has moved on to greener pastures like WeChat while their elders have shifted to Facebook.
Instagram’s meteoric rise to fame mirrors YouTube’s progress report. However, that’s where the similarities end. YouTube is #1 in its category. Instagram is not on top of its game though, for there are other alternatives. SnapChat, WhatsApp and WeChat are optional sites that are giving it a run for its money. They are way ahead of Instagram in popularity ratings too.
Facebook is facing a dilemma of the highest degree. Its youthful audience has left the platform and moved to more exciting forums. Meanwhile, their relatives who are more experienced and sober than these young hearts are coming to Facebook in droves. This has led to the graying of Facebook.
In other words, Facebook’s problems have not been solved by the mere acquisition of Instagram. They are deeper and involve the major crux of unbundling. For the fact of the matter is that people employ anything and everything for any and every purpose. It is indeed a chaotic world out there. The teenage crowd is thoroughly rowdy and uncouth.
Members of this demographic have even gone to the extent of sending nude photos of themselves to each other. Known as “sexting” this is a troublesome phenomenon that has picked up speed in recent years. Finally, Facebook will have to face the music. It can’t always rule the roost since there are limits to the practice of monopoly.
Source: Benedict Evans