Vox Media has acquired the rights of Curbed.com. The company which already has three big brands under its aegis buys Curbed.com for between $20 million and $30 million.
Vox Media is a name that does not go unrecognized. It has its very own famous Internet site known as The Verge. Then it also has exclusive rights to Polygon, Eater, Racked and SB Nation, which deal in gaming and sports coverage respectively. The new addition to its repertoire is Curbed.com which it is to acquire for somewhere in the region of $25 million.
Curbed network has its webzines that specialize in land, food and shopping. Vox meanwhile has been raising funds amounting to $34 million for investment purposes. The CEO of Vox, Jim Bankoff has spoken about how expansion was in the pipeline for the company. Smart, interesting stories on all kinds of topics were the specialties of both Vox and Curbed.com. They had a youthful, savvy and affluent consumer target audience.
The attractiveness of the platform for advertisers is obvious. Vox is also famous for its cool pictures and high quality photos which depict all sorts of visually stimulating stuff. In the United States alone, Vox has a user base of over 41 million individuals. As for Curbed.com, it is a platform for readers on a much smaller scale.
Only 5.1 million people visit its forums regularly. Nevertheless, it has undergone expansion into foreign territory as well. With the completion of this acquisition, Vox will finally have over 140 personnel in journalism and video making jobs.