Even before it went public, Facebook already made emphasis on the importance of going mobile. This year's third quarter results shows that Facebook did exactly the right thing. Sales from mobile promotions grew from 41 percent in Q2 this year to 49 percent in Q3. Plus, the monthly active users in September skyrocketed to 874 million - a 45 percent increase per annum.
Given the case, Facebook's decision to join the GSM Association (GSMA) isn't a surprise. According to Fierce Wireless, the social network is now an associate member of the esteemed group, making Facebook the first social networking company to join the GSMA. In a statement, Facebook spokesman, Derick Mains, said that the company's involvment will ensure tight alignment with operators worldwide.
"The broad reach of GSMA and its members along with the wide organizational footprint are also benefits to Facebook. Understanding the issues facing operators (and the industry as a whole) across regions is not only important to Facebook but to the efforts of Internet.org," he adds.
Meanwhile, GSMA spokeswoman, Claire Cranton, said that if Facebook were to own a spectrum with designated frequencies, and if it would operate in such a way that it will provide publicly available commercial services, the company will be eligible for full membership.
Source: Fierce Wireless