Netflix app launches for Virgin Media's TiVo set-top boxes in over 1.8 million UK homes today. Premiere or VIP collection TiVo customers will get 6 months gift subscription to Netflix app.
Netflix had always hogged the limelight in the US market. It was the UK where its presence was somewhat lacking. Marvel had hooked up with the service to bring TV programs to a rapt audience. Now, Virgin Media has brought Netflix app on its TiVo experience. In fact, new Premiere or VIP subscribers will get the service for half a year absolutely free of cost.
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Bill Holmes, global head of business development, Netflix, said, “By partnering with Virgin Media we’re bringing an amazing Netflix experience to millions of TV fans and movie lovers.”
Among the list of television series that are appearing on TiVo are the following: House of Cards, Hemlock Grove, Arrested Development and Orange is the New Black. Among the popular shows is the #1 hit Breaking Bad. Together these extremely entertaining programs will be reaching over 1.8 million households in the UK. Over 6000 hours of highly stimulating colorful features will now be relayed to homes for instant gratification.
Among the sources of this enviable collection are: Sky Movies, Virgin Movies and PictureBox. Now with the addition of Netflix the deal has gotten even more daring. A whole virtual cornucopia of choices exists for the lucky audience. They can channel-flip anytime they want and get anything worth seeing and hearing. Millions of people will be getting this welcome arrival in their lives. It will afford hours upon hours of self-absorbed hypnosis. For that is what this new goal of Netflix is meant to fulfill on a very basic level.
Dana Strong, Virgin Media’s chief operating officer, said, “With the addition of our Netflix app, Virgin Media customers have an unbeatable line-up of movies and TV series to choose from. Whether it’s part of a subscription or pay-per-view, Virgin Media TiVo will help you find everything from the classic gem you’ve always wanted to watch to this summer’s biggest hits, all seamlessly integrated for simple, easy viewing.
People love watching with Virgin Media TiVo and we continue to lead the way as the fastest growing pay TV service in the country. In two years, 1.8 million homes have signed up to Virgin Media TiVo and what we believe is the best way to watch television.”