Pandora has gone beyond the ordinary cookie. The startup is to track followers by the mining of user data. This is a progressive step in the right direction in matters of advertising.
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Among the major market segments that have been identified are the Hispanic community and the Spanish-speaking population. Both will be catered to shortly. The whole program planned for is light years ahead of ordinary radio. It is futuristic.
Of the $128.5 million collected in ad revenues for the second quarter, 70% was from mobiles, while 60% accounted for audio ads instead of display ads. Cookie policies are inherently troublesome. There are several hitches in the way of these policies. Google, Microsoft, Facebook and Yahoo are all abandoning the usage of cookies and it is about time that Pandora jumped on the bandwagon too.
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