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Apple May Have Eyes Set on PrimeSense

Nov 18 2013, 2:05am CST | by , in News | Apple

Apple May Have Eyes Set on PrimeSense
Photo Credit: Getty Images

An acquisition of PrimeSense may be in the pipeline for Apple. The fact that the giant firm has eyes set on PrimeSense could be a rumor or reality. Only time will tell.

There has been talk in the news regarding a deal between Apple and PrimeSense, the 3D sensing organization. However, it is not a confirmed fact. Apple may acquire the lucrative setup for $345 million. There are last-minute changes that need to be made in the price before things are wrapped up. The dilly dallying in matters of who gets paid what was keeping things from being finalized. 

PrimeSense was the first supplying source for Microsoft’s Kinect gaming gadget. This gizmo had in-built cameras and depth sensors. Gamers could manipulate what happened on screen via their actions. However, Microsoft had employed in-house technology for its novel Kinect which is a feature of Xbox One. The original was larger than the new one which is both smaller and handier. 

Apple has a need for PrimeSense that verges on the primal. The motion sensing capabilities the firm could lend Apple may be used in the manufacturing of the iWatch and Apple TV. When questioned by the media, Apple spokespersons simply declined to offer any comments. 

Meanwhile, PrimeSense merely issued a statement about its function as a capable company. A Primesense spokesperson told The Verge in a statement that the company is not commenting on the rumors. He said, "We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or re-cycled rumors."

Furthermore, the rumor mill was dismissed offhand by PrimeSense as a recycler of hearsay. PrimeSense had collected little in the way of funds. A maximum sum amounting to $30 million was amassed from other capitalist firms such as Canaan Partners, Gemini Israel and Genesis Partners.  

Source: AllThingsD

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