Apple's iPhone 5S has a huge demand on a worldwide level. And unfortunately its supply is limited. Apple's new device is now out of stock in India. And Indian retailers are unable to cope with the rising demand.
The reason behind this is that the device has a limited supply. Two of Apple's senior trade partners in India said that the tech giant is not sending more stock to their country. They said that Apple is busy sending extra stock to western markets where it sells best. Apple wants to keep its supply fixated there so as to mark this year’s holiday shopping season. It furthermore wants to keep supplying ahead of Black Friday on November 29th, 2013.
One of Apple's Indian trade partners has stated, "There is an acute shortage of the iPhone 5S in India, with consignments coming mostly once a week and that too consisting of 2,000-3,000 units at most." And the demand for iPhone 5S is so great that whenever fresh stock hits the store shelves, it gets sold out within 24 hours because of a high number of pre-orders.
Jessica, an analyst thinks that this poor iPhone 5S supply will lower Apple sales and its Indian market shares will go down as a result. But other analysts don’t think that way. They postulate the fact that a limited supply is merely another one of Apple's marketing tactics to boost sales and keep the consumers interested.
Manasi Yadav, senior analyst at market tracker IDC India said, "This scenario will ensure that Apple maintains its niche brand positioning and also keeps its prices intact, since they usually tend to dive once the launch craze is over."
Source: The Economic Times