The French music streaming service, Deezer will be coming to the USA in 2014. It is going to confront other giants. And it is said to have a US partner that can potentially be Microsoft.
It has a fan base in many countries. But Deezer is going to be coming to the United States in 2014. While the debut date has not been finalized, it is slated to be some time next year. Up until now markets such as Brazil or Germany offered more lucrative rewards for Deezer than the US market. But now the startup is to take that final plunge into Yankee territory.
The fact remains that the United States remains the most attractive opportunity for any streaming music service. It is a market just waiting to be conquered. A year after its launch in the USA, Spotify had a million local subscribers. It’s an industry that is a hard nut to crack though. People are not very willing to part from their hard-earned cash.
That is precisely why Deezer is on the lookout for a partner of sorts that would ease its entry in the US market. Microsoft may be that company. The previous year, Deezer accumulated funds amounting to $130 million. This was for global growth purposes.
Like Spotify, Deezer too will take some time to acclimatize to the US market. Google and Microsoft have offered virtually unlimited access streaming services. How Deezer fares in the environment is yet to be seen.
Source: Rude Baguette