The shopping trend is changing fast. What could be the trend last year may not be the same this year. A new research from the Georgetown Institute for Consumer Research predicts that more than 60 percent of consumers will begin their holiday season on Black Friday next week.
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What's even more interesting is the speculation that most of the consumers will likely spend more than 50 percent of their holiday budget during the Thanksgiving weekend. The research, backed by professional services company KPMG, also found out that 63 percent of the consumers interviewed are planning to use a mix of online shopping and in-store shopping. Only 6.2 percent said that they are not shopping on Black Friday and Cyber Monday, while 40 percent are shopping before noon.
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Interestingly, the survey also reveals that the only item consumers are planning to buy more for themselves is - you guessed it - electronics. Of course, the research isn't that surprising. Black Friday remains to be the busiest shopping day of the year for retail. Over 1,020 consumers in the U.S. participated in the survey. Learn more about it here.