A special edition red Mac Pro designed by Apple's Jony Ive and top industrial designer Marc Newson was sold way more than its actual value.
Sotheby's had a rather unusual auction last weekend. Apart from the $12,883,000 total sales, the auction was also for a cause. It was a charity auction for "The Global Fund to fight AIDS, Tuberculosis, and Malaria." And spearheading it were Apple's design chief Jony Ive and popular industrial designer Marc Newson.
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The auction, named "Jony and Marc's (Red) auction," was held in New York, and among the products sold was a special edition red Mac Pro that sold for $977,000. The Ive and Newson-designed Mac Pro obviously went beyond its estimated selling price range of $40,000 to $60,000.
Another top sell was a custom-designed Leica camera by Ive and Newson that sold for an insane $1.8 million. There was also a set of gold Apple EarPods that went up to $461,000 and a unique aluminum desk for $1.68 million. Interestingly, the Bill and Melinda Gates Foundation has offered to match the raised amount of the auction, bringing it to a total of $26 million.
Ive and Newson are long-time friends, but it was not until U2 frontman, Bono, convinced both top designers to organize the auction.
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