If the Toy Industry Association has the TOTY (Toy Of The Year) Awards, the CCFC also has the TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year.
It's easy to pick the best toys around. But what about the worst toys? The Campaign for a Commercial-Free Childhood or CCFC has just released the list of nominees for this year's TOADY (Toys Oppressive And Destructive to Young Children) Award.
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The CCFC scanned thousands of toys and picked the ones that "promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play." The list, now narrowed down to five, includes the popular Monopoly Empire by Hasbro, the PLAY-DOH Create ABCs app, the "The Real Tooth Fairies" online game, Fisher Price's Imaginext Mega Apatosaurus, and the 2-in-1 iPotty with Activity Seat for iPad.
The CCFC was blunt to point Hasbro's brand-centric approach on Monopoly Empire. Also, it criticized the boring PLAY-DOH Create ABC’s app for killing creativity among kids and the insane $59.90 per year VIP membership on "The Real Tooth Fairies." Check out the full list here.
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