China has something which is way ahead of America’s SnapChat. Its WeChat messaging app is a source of excellent e-commerce. 150,000 Xiaomi smartphones got sold out within 10 minutes via WeChat.
WeChat in China is light years ahead of the Western SnapChat. For one thing, it is extremely popular on its home turf. Furthermore, it is spreading in the foreign market like wildfire. It has a user base of 270 million dedicated people. Of these, a fourth exists outside of China. The field of in-app purchases is where it is simply without parallel.
The Chinese smart phone maker, Xiaomi teamed up recently with WeChat to offer its latest phone, Mi-3 to enthusiastic shoppers. Unbelievably, 150,000 units got sold out within 10 minutes flat. The up-for-grabs app is available to be downloaded free of cost. And its ownership belongs to Tencent Holdings Limited.
It happens to be part of an exclusive clique of the topmost Asian applications. Japan’s Line app has a crowd of 300 million users.
And South Korea’s Kakao Talk has a humongous user base of 100 million excited people who employ it on a daily basis. And like the habit of good poets stated by T.S. Eliot: bad apps imitate while good apps just steal. A freehand form of taking whatever the app maker finds creative or innovative in another app is the norm. And why should it not be?
Now even American companies are following suit. SnapChat is just the latest one to think about doing exactly this. The CEO, Evan Spiegel has expressed admiration for WeChat’s style of minting money via e-commerce. The only thing which remains is convincing the American population.