The iPhone 5S is up for grabs not only in the UK but throughout the world. It is a high-end device that is being snatched from high tech stores at a feverish pitch by the elite of the global village. Nevertheless, the 5C, which is its poor technological cousin, has a wider audience. The people who are attracted to it come from many spheres. There are especially many newcomers who are purchasing it. Take the US market. Most of the working classes there are buying scads of iPhone 5C handsets. And the buyers tend to be from a slightly older age bracket. Middle aged individuals buy the 5C while adults purchase the 5S.
According to Kantar Worldpanel ComTech, the latest smartphone sales data for the 3 months to October 2013 shows that Apple's new iPhone 5S outsells iPhone 5C in great Britain by 3:1. In European smartphone sales, Android remains the top OS with 70.9% share. And Apple is holding 15.8% while Window share accounts for 10.2%.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said, “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C. ”
But these new iPhones led to very good sale results in certain markets. Apple has now become the biggest smartphone brand in Japan. Apple's share hit 76.1% during October. Apple’s October share reached 52.8% in the US. And Apple's iOS sales share is now at 28.7% in Britain for the last 3 months. Most of the sale in UK is driven through iPhone 5S.
The reason why the execs at Apple are optimistic about the future is that there is a significant amount of swapping of brands. "The good news for Apple is that this wider appeal is attracting significant switching from competitors," said Dominic. People who previously chose Samsung or LG instead go for the 5S and 5C now. Half of those who possess the 5C are converts in reality. This ratio goes up to 80% in case of 5S owners.
Although the present sales of the 5S and 5C are not bad, they cannot compare with the bonanza sale of the iPhone 5 which took place last year. Apple’s share in the British market is still not what it should be though. It needs to build a stronger base there. It is hoped that iPhone 5S and 5C sales will do just that for Apple Incorporated.