Trending

Filed under: News | Apple

 

iPhone 5S Sells 3 Times as much as iPhone 5C in Britain

Apple's iPhone 5S is selling like hotcakes in the UK market. In fact, it has sold three times as much as its cousin, the iPhone 5C.

Dec 2 2013, 7:07am CST | by

2 Updates
iPhone 5S Sells 3 Times as much as iPhone 5C in Britain
Photo Credit: Getty Images
 
 

YouTube Videos Tweets Comments

Full Story

iPhone 5S Sells 3 Times as much as iPhone 5C in Britain

The iPhone 5S is up for grabs not only in the UK but throughout the world. It is a high-end device that is being snatched from high tech stores at a feverish pitch by the elite of the global village. Nevertheless, the 5C, which is its poor technological cousin, has a wider audience. The people who are attracted to it come from many spheres. There are especially many newcomers who are purchasing it. Take the US market. Most of the working classes there are buying scads of iPhone 5C handsets. And the buyers tend to be from a slightly older age bracket. Middle aged individuals buy the 5C while adults purchase the 5S.  

According to Kantar Worldpanel ComTech, the latest smartphone sales data for the 3 months to October 2013 shows that Apple's new iPhone 5S outsells iPhone 5C in great Britain by 3:1. In European smartphone sales, Android remains the top OS with 70.9% share. And Apple is holding 15.8% while Window share accounts for 10.2%.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said, “In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month. Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C. ”

But these new iPhones led to very good sale results in certain markets. Apple has now become the biggest smartphone brand in Japan. Apple's share hit 76.1% during October. Apple’s October share reached 52.8% in the US. And Apple's iOS sales share is now at 28.7% in Britain for the last 3 months. Most of the sale in UK is driven through iPhone 5S.

The reason why the execs at Apple are optimistic about the future is that there is a significant amount of swapping of brands. "The good news for Apple is that this wider appeal is attracting significant switching from competitors," said Dominic. People who previously chose Samsung or LG instead go for the 5S and 5C now. Half of those who possess the 5C are converts in reality. This ratio goes up to 80% in case of 5S owners. 

Although the present sales of the 5S and 5C are not bad, they cannot compare with the bonanza sale of the iPhone 5 which took place last year. Apple’s share in the British market is still not what it should be though. It needs to build a stronger base there. It is hoped that iPhone 5S and 5C sales will do just that for Apple Incorporated.   

 

You Might Also Like

Updates


Sponsored Update

Update: 2

Tweets

 

Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest technology trends.

 

 

Comments

blog comments powered by Disqus

Latest stories

Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices
Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices
Nike has not stopped its FuelBand production. However, it seems to be facing a downslide in the department of wearable devices.
 
 
Peaches Geldof to be Laid to Rest on Easter Monday
Peaches Geldof to be Laid to Rest on Easter Monday
Peaches Geldof is to be laid to rest soon after her sudden death due to unknown causes. Some say that after being incinerated, her remains will be spread in the soil surrounding her family residence. On the other hand Peaches Geldof may be buried.
 
 
Padma Lakshmi Shows Bad Taste in Fashion
Padma Lakshmi Shows Bad Taste in Fashion
The otherwise slim and smart Padma Lakshmi showed bad taste in fashion with her latest ensemble. The midriff baring look simply did not make her appear as presentable as she ought to have been.
 
 
Idris Elba Welcomes Son Winston Elba
Idris Elba Becomes Dad Again
British actor Idris Elba has become a dad again. Elba’s girlfriend Naiyana Garth gave birth to a baby boy, named Winston Elba, on Thursday.
 
 
 

The Hottest Photos of Victoria's Secret Fashion Show 2013