Dec 3 2013, 9:23am CST | by Sumayah Aamir
Rdio has announced today that it is hiring Anthony Bay as its new Chief Executive Officer. Anthony Bay has worked with all three of the big names. He was a former digital media executive at Amazon, Microsoft and Apple. His last job was at Amazon where he worked as a global head of digital video service. Previous Rdio CEO Drew Larner will now work in the music streaming service as its new Vice-Chairman and Strategic Advisor to the Board of Directors.
"Anthony's track record building successful digital media businesses over the last two decades has been vast and deep," said Larner. "His experience will be incredibly valuable to Rdio as we focus on building a global, scalable business model positioned for long-term leadership and growth. We're thrilled he's joining Rdio."
Rdio is a famous music streaming service. However, it is currently facing some tough competition from Spotify, Deezer and other music services. In fact, according to reports, the company has recently laid off 35 employees. But Rdio is trying to compete well too. It has partnered with radio network Cumulus to compete with rival Spotify. This partnership will provide a free launch and ad-supported services. The company is also hoping for Bay to really boost its synergy.
"We set out to build the best music streaming experience and we feel we have accomplished that," said Rdio Founder, Janus Friis, "Now we need to expand our global reach and subscriber base. Under Anthony's leadership, Rdio will focus on building the world's best free, ad-supported streaming service and dramatically growing our active, paying user base, globally. Anthony will also play a critical role in unlocking the value of our global terrestrial radio partnerships. I look forward to working closely with Anthony and continuing to invest in Rdio's success."
Bay has a good background as a digital media executive. Bay is the man that took Amazon's global video business to the #2 subscription and transaction service in the US. He also did exceptional work during his tenure at Microsoft and Apple. And Rdio is hoping to have same quality work from Bay to take the company back to the top once more.
Anthony Bay said, "I am thrilled to be joining Rdio. Subscription music offers an exciting and compelling customer experience and value proposition, and we are still in the very early days of this opportunity. There are well over one billion smartphone users with millions more joining every day, and our vision is for Rdio to become one of the 'must have' applications for any listener around the world. Customers love Rdio. Building upon Janus' vision and commitment, the team that Drew has built, and the passion of our customers, we will make that a reality."
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