The users of Three’s services have it made. If they travel to the United States they will get the added benefit of free roaming. What that means is that even if they cross the Atlantic, they won’t have to pay any additional charges for data, SMSs and calls. And several other nations have jumped on the bandwagon. These include: Indonesia, Sri Lanka and Macau. The full package has been called the Feel at Home deal and currently it is in existence in about a dozen places on a global level. The CEO of Three has expressed his satisfaction at the provision of such services to the consumer base. They won’t be frustrated by extra charges in case they happen to be traveling abroad.
Chief Executive of Three, Dave Dyson said: “We want customers to get the most out of their devices at home or abroad. High roaming charges stop people enjoying their phones while they’re away and Feel At Home is the antidote to that. Adding the USA to the mix is great news for our customers and shows our commitment to giving them the best experience in what is a popular destination. We plan to add more countries to the mix soon.”
With the United States entering the fold, the excitement of the crowd of mobile phone users knows no bounds. Several other countries will be coming on board too. Schemes, such as Feel at Home and 321 Pay-As-You-Go, have increased the Three’s customers to a whopping 7.8 million. That is a growth factor on the scale of 9.7% in a year’s time. And besides the boom in clientele, the profitability has skyrocketed. Meanwhile, 4G technology is also being looked into. Three has started upgrading customers with a 4G ready device from 2nd December. Over 50 urban centers will be catered to in a year’s time with 4G network. And after two years, over 98% of the population will get the service.