AT&T is following in the footsteps of T-Mobile. AT&T is going to offer new Mobile Share Value plans that will make it even easier for customers to share data and save money while enjoying the what AT&T says is the nation’s fastest and most reliable 4G LTE network. Its clientele may now be able to save up 10% to 15% per month. This is in keeping with the #2 mobile carrier’s mobile share value plans.
According to a recent report, T-Mobile was the lowest priced carrier as its Uncarrier campaign so visibly portrays. Meanwhile, AT&T and Verizon are the costliest. So AT&T decided to change itself for the sake of its consumer base. "Our customers told us loud and clear that they want more value and no contract," Mark Siegel, an AT&T spokesman, said.
Starting December 8th, all new and old AT&T customers will have the option to choose from new AT&T Mobile Share Value plans. These new plans are free of annual service contract fee thereby saving the consumers more money. AT&T smartphone customers can save $15 a month on Mobile Share Value plans with the ‘No Annual Service Contract’ options. But customers can only receive these monthly savings when they:
- Get a new smartphone for no down payment with AT&T Next;
- Bring their own smartphone;
- Purchase a smartphone at full retail price; or
- When their smartphone is no longer under contract and they switch to the new plans.
All the AT&T customers on a Mobile Share Value plan will be able to get shared data plus unlimited talk and text on their phones. Consumers will be able to connect up to 10 devices, including tablets and other wireless devices, while business customers will be able to connect up to 10, 15, 20 or 25 devices, depending on their plan. All smartphone customers can enjoy unlimited talk and text plus 300MB of data for only $45 a month without any annual contract. And the selected smartphones can be added to any Mobile Share Value plan for $25 more a month per phone; tablets can be added for $10 more per device.
Basic customers can enjoy a low monthly rate of $40 for unlimited talk, text and 300MB of data. These basic customers can also add more basic and messaging lines to any Mobile Share Value plan for $20 more a month per phone. AT&T Mobile Share Value plans also offer additional data options ranging from 1GB up to 50 GB with unlimited talk and text plus 300MB data option. AT&T is also going to offer a new AT&T Next plan with an 18 month upgrade option on Dec. 8. But only select small business customers that may provide their employees with up to six company-owned devices and consumers for up to four smartphones will be able to get this AT&T Next 18 month upgrade option.
By reducing prices and offering new share value and contract free plans, AT&T became the second carrier to have the lowest rates. On the other hand, now Sprint and Verizon have the highest rates. The more the number of calls and text messages a family uses, the more the amount of benefits that will accrue to them from the usage of AT&T package.
“With our new Mobile Share Value Plans, customers don’t have to compromise,” said David Christopher, chief marketing officer, AT&T Mobility. “Our new no contract option lets customers add a smartphone to the nation’s fastest and most reliable 4G LTE network at a lower monthly cost. Customers want great value and a premium network - and now they can save more and get unlimited talk, text and data to share.”
Although there are other smaller companies that offer even cheaper rates, the fantastic four remain intact. And these are: T-Mobile, Verizon, Sprint and AT&T. Therefore, AT&T has made a good change in its personal qualities as an organization. And this has in fact left it all the richer since more people will be attracted to its slashed rate offers. Verizon will be left in the lurch though. Its prices are sky high and people will not like to pay more for what they could get on a cheaper basis from somewhere else. While the lowering of rates by AT&T look to be substantial, in fact they are a mere 10% to 15%. This may be due to the intricate dynamics of the deals that are offered to the consumer base.