TV Bingers don't feel bad about it
Netflix recently published the results of a survey that were conducted on its behalf by Harris interactive. The survey looked at 1500 people in the US that stream TV programs at least once per week. The survey found that binge watching where the viewer watches two or more episodes in a row of the same show was very common.
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According to the survey, 61% of streamers binge on programs. Most of those watchers that do binge on programs don’t feel bad about it either. The survey showed that 73% of those that do binge on TV have positive feelings about it.
"I found that binge watching has really taken off due to a perfect storm of better TV, our current economic climate and the digital explosion of the last few years," said Grant McCracken, cultural anthropologist. "But this TV watcher is different, the couch potato has awoken. And now that services like Netflix have given consumers control over their TV viewing, they have declared a new way to watch."
"Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace," said Ted Sarandos, Chief Content Officer of Netflix. "Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time."
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McCracken also notes that he found 37% of TV streamers said they prefer to save new TV series or seasons to stream at a later date.