Facebook is to begin its video ads service pretty soon. These visually stimulating advertisements will appear in the news feeds of individual users. This will let Facebook partake of the $66.4 billion that advertisers will shell out on television this year. The first such ad will be a sort of teaser campaign. It will display a short trailer of the film Divergent for Facebook alone.
Whether the users double click the ads or not is irrelevant. They will appear in the new feeds regardless of any interest shown by the users. There were several hurdles in the way of visually-oriented advertising on Facebook but the differences were smoothed out in the end.
The founder and owner of Facebook, Mark Zuckerberg was himself quite eager to launch video ads on his huge social hub. However, due to technical difficulties the progress of ocular advertising was hindered. Speed was the largest issue and it has been solved. Facebook will be charging the advertisers a lot in return for displaying their video clips in the news feeds. The rates go as high as $2 million on a daily basis.
The target audience for this is the 18 to 54 age group. However, despite the expenses involved in advertising, there will be advertisers who are willing to spend huge amounts for publicity’s sake. And while the video ads are off to a delayed start this holiday season, as the saying goes, “better late than never.”