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Video Ads to Appear on Facebook News Feeds This Thursday

Video ads are to roll out soon from Facebook’s platform. Autoplaying Facebook video ads will appear in its news feeds and generate some extra cash for Mark Zuckerberg’s social network.

Dec 17 2013, 1:51am CST | by

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Video Ads to Appear on Facebook News Feeds This Thursday
Image Credit: Facebook
 
 

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Video Ads to Appear on Facebook News Feeds This Thursday

Facebook is to begin its video ads service pretty soon. These visually stimulating advertisements will appear in the news feeds of individual users. This will let Facebook partake of the $66.4 billion that advertisers will shell out on television this year. The first such ad will be a sort of teaser campaign. It will display a short trailer of the film Divergent for Facebook alone. 

Whether the users double click the ads or not is irrelevant. They will appear in the new feeds regardless of any interest shown by the users. There were several hurdles in the way of visually-oriented advertising on Facebook but the differences were smoothed out in the end

The founder and owner of Facebook, Mark Zuckerberg was himself quite eager to launch video ads on his huge social hub. However, due to technical difficulties the progress of ocular advertising was hindered. Speed was the largest issue and it has been solved. Facebook will be charging the advertisers a lot in return for displaying their video clips in the news feeds. The rates go as high as $2 million on a daily basis. 

The target audience for this is the 18 to 54 age group. However, despite the expenses involved in advertising, there will be advertisers who are willing to spend huge amounts for publicity’s sake. And while the video ads are off to a delayed start this holiday season, as the saying goes, “better late than never.”

Source: WSJ

 

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Update: 10

What Facebook’s fine print really says

Source: NEWS.com.au

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Update: 9

Mexican posts murder confession on Facebook, held

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Update: 7

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Update: 6

Facebook rolls out new save feature

Source: Stuff.tv

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Interview with CEO Maurice Lévy - 2014 first-half results

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Update: 3

Virtual Strength: How the Internet Fosters Community

Source: eJewish Philanthropy

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Update: 2

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Update: 1

Google honours Singapore national anthem composer Zubir Said

Source: Channel News Asia

SINGAPORE: On what would have been his 107th birthday, local composer Zubir Said - best known for composing Singapore's national anthem - received a digital homage: His own Google Doodle.The personalised caricature of Zubir Said in front of the Google logo can be seen on both the Singapore and international version of the search engine's website. Users who click on the caricature are redirected to search hits for Zubir Said, with the Wikipedia entry on the compose ...
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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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