Netflix is going to start streaming 4K programming as the company will stream House of Cards second season in 4K Ultra HD next month. Netflix 4K streaming will be initially available for select Ultra HD 4K TVs via smart TV apps.
Netflix is starting 4K streaming of movies and TV shows soon but not on all TVs. The famous Streaming video service has announced to start 4K programming as early as next month. Netflix will first stream the 2nd season of its popular award-winning drama House of Cards in 4K Ultra HD.
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Netflix 4K streaming will be available only for the next generation of 4K TVs via the smart TV apps. But not all the Ultra HD 4K TVs will be able to stream Netflix 4K content. The company will initially stream its 4K content to select new Ultra HD TVs that have Netflix pre-installed.
Netflix Chief Product Officer Neil Hunt tells Stuff, "We're not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they'll be announcing them at CES." CES 2014 is going to start in early January.
But Hunt states that Netflix 4K content will not run on Xbox One or PS4. Although, both of these next generation game consoles "may eventually be 4K-capable," says hunt, "but the ability to take 4K out of the box and drop it into a separate television is lacking some standards and HDMI 2.0, and it's just a little premature. So we probably will see that, but right now we're talking about 4K Netflix built into the smart TV."
But there is another big issue than supporting standards that Netflix will face in order to stream 4K content. And the issue is the lack of 4K edited material. Netflix has announced only 1 4K program yet i.e. House of Cards season 2 that is first edited for 4K streaming. "Since it's going to take a while until there is a material catalogue in 4K, it's important for us to get out front and begins to push it," says Hunt. "Initially it'll be a set of sample offerings, not a big part of the catalogue ... I think we can be instrumental in beginning the shift of production towards 4K." However, the company will give details of its 4K programming at
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