22 Apps And Web Tools To Analyze And Improve Your Website Performance

Posted: Dec 20 2013, 2:41pm CST | by , in News


22 Apps And Web Tools To Analyze And Improve Your Website Performance
Photo Credit: Forbes

With frequent updates to Google’s algorithms and constant changes to best SEO practices, it’s important to keep an eye on your website performance and give your site a thorough checkup every now and again.

On Mevvy.com, we’ve dedicated a full category to such tools and apps because we believe that keeping your online image spotless is the most important of all tasks in marketing.

In this article you’ll find a step-by-step guide on how to best conduct these checkups, and how to make the most out of the results you get!

Step 1: Perform a Complete Background Check on Your Own Website

Step 2: Verify the Proper Performance of Your Website

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Step 3: Check the Web for Duplicate Content

Step 4: Ask Colleagues and Friends to Participate in a Short Test

  • In order to understand what your website visitors actually see (and remember), set up a test with Clue.

Step 5: Analyze Your Strongest and Weakest Backlinks

Now that you’ve collected the most vital information about your website performance, it is time to apply the same tools and apps to your biggest competitors’ websites. Go through Step 1 through 4 once again, applying these tools to your competition, and then compare the results.

Follow Up: Change What Can Be Improved, Keep and Adapt What Works

Having gone through numerous checks and tests has certainly created a long list of necessary amendments. Many of these changes will go hand in hand with the usability checklist on Userium. Use it to guide you in your improvements!

Once you’ve completed your to-do list, there are some other tools that can help you monitor your website’s performance — even while on the go!

Following these steps will certainly help you improve your search engine ranking, your conversion rate, and your overall website performance.

If you have had success with any apps or web tools other than the ones we’ve listed here, feel free to share them with us in the comments!

Read all of Melanie Haselmayr’s articles on AllBusiness.com.

Related Articles on AllBusiness:
Simple Split Testing Techniques to Improve Your Website
How to Optimize Your Website for Speed
10 Ways Companies Screw Up Their Websites
Boost Your Marketing Campaigns with These 5 Web Tools

For more great small business articles such as The Top 25 Home-Based Business Ideas and Keeping Your Business Ideas Confidential, visit AllBusiness.com and AllBusiness Experts. For local business information on 15 million businesses, be sure to check out InBusiness.com.

Source: Forbes

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