The CEO of Target in an apology to customers offered a discount of 10%. This was after the massive hacking incident which took place recently. The credit card theft shook the organization and so to compensate the clientele a discount was given on all items.
Over 40 million shoppers at Target got their credit card account information hacked into in a huge breach of security. The CEO therefore decided to address the guests of the firm regarding both the blunder as well as the sluggishness of online access.
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Gregg Steinhafel spoke of how the issue was pinpointed and almost disposed of in the right manner. He said that not all the customers were necessarily victims of the fraudulent activity. The contrite CEO also reassured the clientele that they would not be held responsible for any hanky-panky that took place via their credit cards.
Target CEO, Gregg Steinhafel said, "Most importantly, we want to reassure guests that they will not be held financially responsible for any credit and debit card fraud. And to provide guests with extra assurance, we will be offering free credit monitoring services. We will be in touch with those impacted by this issue soon on how and where to access the service."
Even a telephone number was provided for complaints or any information the customers may want to offer the company. Saturday and Sunday will be discount days when 10% will be off on all products for the customers.
"It was a crime against Target, our team members, and most importantly, our guests," Steinhafel said in his statement. "We're in this together, and in that spirit, we are extending a 10 percent discount – the same amount our team members receive – to guests who shop in U.S. stores on Dec. 21 and 22."
The CEO acknowledged that this cybercrime had affected all concerned. And it was in that spirit that the amenities and facilities were laid open for the guests of the company. However, whether this overcompensation suits the customers is another thing. Already many nerves are frayed over the credit card fraud that took place. The disruption in trust between consumer and producer may be a rift that is too wide to be healed.
Source: ABC News